Associated Press:
NEW YORK — Of the many countries participating at the Vancouver Olympics, add Colbert Nation to the list.
On Monday’s “The Colbert Report,” Stephen Colbert announced his show has become the primary sponsor of the U.S. Speedskating team. The team’s largest annual cash sponsor, DSB Bank NV, left the team in the lurch after it declared bankruptcy in October.
The name “Colbert Nation” — the catchall for the legion of ardent fans of the satirical Comedy Central program — will be emblazoned on the team’s uniforms.
“On their enormous, billboard thighs, it will say, ‘Colbert Nation,”‘ Colbert said in an interview before Monday evening’s taping. “Be looking for that logo as it comes around the final turn. It will be easy to see because it will be in first place.”
Well played Mr. Colbert, you succussfully added intrigue to the sport of speedskating. I wasn’t convinced that was possible. Imagine what he could do for the WNBA.
-Tidbit
I saw this on comedy central and thought to myself…why not the WNBA…weird.